Place the eyes in a square-shaped frame for easy readability. The color of the eyes can also be changed, but again, change the color accordingly.
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The “eyes” of the QR Code can also be customized to modify the entire look of the code to keep it uniform. A QR Code on a billboard must be more significant than that of a QR Code on a brochure. The size of the QR Code must comply with the placement of the QR Code on the campaign. The minimum size of a customized QR Code must be at least 2 cm x 2 cm to scan without any trouble. The size of the logo can be increased or decreased using a slider from the dashboard of the custom QR Code generator.ĭesign the QR Code in line with your marketing campaign. It is best to upload a square logo to avoid compromising on the design. Use the right quality image for the logo or the background, and make sure that the logo is placed in the center of the code to retain the scannability. There are several color gradient websites such as uiGradients and ColorZilla that help in deciding colors that go well together.Īlways use a high-resolution logo in the code that distinguishes it from other brands and engages with the audience. Gauge the scannability of the code and incorporate the colors in the QR Code accordingly by testing the QR Code.
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Color scheme – How to make a scannable QR Codeĭon’t use too many colors with different color schemes as this can render the QR Code unscannable. Use a 40% contrast between the background and foreground colors that help QR Code stand out.Ģ. When choosing the color theme for the QR Code, be sure to incorporate the brand’s color so users can identify it. There are a few protocols to be followed before choosing the colors for QR Codes –
This, of course, does not imply that the QR Codes can look appealing with any color combination. Colorizing QR Codes is the easiest way to attract users’ attention. Customize the background of the QR Codeīlack and white QR Codes are not only outdated, but they usually do not accurately exhibit the intended use of the QR Code.Be careful with the size of the QR Code.Here are 8 QR Code design tips to customize a QR Code – How to design a QR Code: 8 tips to customize a QR Code Here are some tips for designing a QR Code campaign – QR Code design involves experimenting with data patterns, eyes, and shapes of the QR Code, varying colors to align it with your brand, and adding a brand logo and call-to-action on the face of the QR Code. How to get your own QR Code: Create personalized QR Codes Apart from the aesthetics, branded QR Codes may also have a custom domain instead of a generic one to further instill trust in their customers. A custom QR Code attracts more scans than a plain black-and-white QR Code.Ī branded QR Code is a custom QR Code that has been personalized to align with a brand or an individual’s branding guidelines either by using the colors or shapes, font or logo, or a combination of all these factors.
Marketers and advertisers all across the globe are now incorporating custom QR Codes or “designer codes” into their campaigns, proving that this new trend is here to stay reshaping the appearance of QR Codes as a whole.
With customization options like varying colors, patterns, and background, or adding a logo and CTA frame, one can design a unique QR Code that represents the brand.Ĭustom QR Codes help improve brand recall, garner interest, and add value to any marketing campaign. What are the benefits of custom QR Codes?Ī custom QR Code is a unique branded appearance of a QR Code.
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