And when was the last time you heard a really strong debate about a fight’s result because it seemed clear that the clock was running a little too fast, and that a round only featured four minutes and 58 seconds of action?īut then I saw the photos of the technology in practice, and it actually seems pretty cool.Īccording to promotion officials, starting at Saturday’s UFC 259 event, “There will be up to four UFC Fight Clocks displayed on the UFC’s world-famous Octagon, giving fighters a view of at least one clock from any vantage point.” “The most accurate time-keeping system in combat sports,” you say? I mean, my iPhone can run five-minute segments with pretty impressive accuracy. OK, so I was still a little confused as to what all the fuss was about. The UFC Fight Clock is integrated directly into UFC’s production technology, allowing athletes, fans, and officials in the arena to see the same countdown clock per round as viewers watching the broadcast.” The UFC Fight Clock utilizes state-of-the-art technology, including the most flexible high-definition screens in the world, to provide fighters and fans with the most accurate time-keeping system in combat sports.
“DraftKings will also become the presenting partner of the UFC Fight Clock, UFC’s new, proprietary, and innovative time-keeping system. I mean, just how innovative can a clock be that is simply asked to count down five-minute segments over and over every Saturday night? While that’s likely to be exciting news for MMA fans who enjoy a good live wager, it was a different part of the UFC press release that caught my attention.ĭraftKings was also named the presenting partner of something called the UFC Fight Clock, billed as the UFC’s “innovative new time-keeping system.”Īt first, I’ll admit, I chuckled. On Thursday, the UFC announced a lucrative new partnership with DraftKings worth $350 million to become the promotion’s first “official sportsbook and daily fantasy partner” in the U.S. DraftKings and the UFC have solved a problem I guess I really didn’t even know we had in MMA.
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